Privacy Policy

 

Effective Date: July 29, 2025

Frankie’s Mercantile (“we,” “us,” or “our”) is committed to protecting your privacy and personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit or make a purchase from FrankiesMercantile.com (“Site”).

 

By using our Site, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not use our Site.

 

1. Information We Collect

We collect information in several ways to provide you with the best possible shopping experience.

 

a. Information You Provide Directly

When you interact with our Site (placing an order, creating an account, contacting us, subscribing to emails), you may provide:

  • Full name

  • Email address

  • Billing and shipping address

  • Phone number (optional)

  • Payment information (processed through a secure third-party processor; we do not store credit card details)

  • Order notes or messages

  • Account login credentials (if applicable)

  • Reviews, photos, or messages you voluntarily submit

 

b. Information Collected Automatically

When you browse our Site, we may automatically collect:

  • IP address

  • Browser type and version

  • Device type and operating system

  • Referring URL or search terms

  • Pages you view, time spent, clickstream data

  • Location data (general, based on IP)

 

We use this data to analyze trends, manage the Site, and improve functionality and user experience.

 

2. How We Use Your Information

We only use your information where it is necessary and lawful. Here are the primary ways we use it:

  • To process and fulfill your orders, including shipping and payment

  • To send order updates, shipping confirmations, and customer service messages

  • To respond to inquiries or customer service requests

  • To send marketing emails (only with your opt-in)

  • To improve our products, content, and user experience

  • To analyze performance and user behavior on our Site

  • To detect fraud, misuse, or violations of our terms

  • To comply with legal obligations and enforce our policies

 

3. Sharing Your Information

We do not sell or rent your personal data. However, we do share information with trusted partners to operate our business:

a. Third-Party Service Providers

We share your data with vendors that help us run our Site and business, such as:

  • E-commerce platforms (e.g., Shopify, Etsy, or Squarespace Commerce)

  • Payment processors (e.g., Stripe, PayPal, Apple Pay)

  • Shipping carriers (e.g., USPS, UPS, FedEx)

  • Email marketing platforms (e.g., Mailchimp, Klaviyo)

  • Analytics services (e.g., Google Analytics)

These third parties only receive information necessary to perform their services and are not permitted to use your data for other purposes.

b. Legal Disclosures

We may disclose your information:

  • If required to do so by law, regulation, or legal process

  • To enforce our Terms of Service

  • To protect the rights, property, or safety of Frankie’s Mercantile or others

  • In connection with a business transfer (e.g., merger or sale)

 

4. Marketing and Email Communication

If you subscribe to our mailing list or check a box to receive updates, we may use your email to:

  • Send you exclusive promotions, product launches, and news

  • Share behind-the-scenes content or craft fair announcements

  • Offer cart reminders or post-purchase support

 

You can unsubscribe anytime by clicking the “unsubscribe” link at the bottom of our emails or by contacting us directly.

We will never spam you, and we don’t sell your email.

 

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Keep track of what’s in your cart

  • Remember your preferences

  • Analyze Site traffic and behavior

  • Provide a smoother browsing and checkout experience

 

You can modify your browser settings to control or block cookies, but some features may not work properly if cookies are disabled.

 

We also use tools like Google Analytics, which may collect data about your device and browsing habits. This information is aggregated and does not identify you personally.

 

6. Your Rights and Choices

You may have the right to:

  • Access and review the personal data we have about you

  • Correct or update any inaccurate or incomplete information

  • Request deletion of your data (unless legally required to retain it)

  • Withdraw consent to marketing or cookies

  • File a complaint with a privacy authority if you believe your rights have been violated

 

To exercise any of these rights, email us at frankiesmercantileshop@gmail.com

 

7. Data Retention

We retain your information only as long as necessary to fulfill your orders and obligations under the law. For example:

  • Order history and customer service records: typically kept for 7 years

  • Marketing opt-ins: kept until you unsubscribe

  • Abandoned cart data: kept for a limited time

 

8. Security

We implement reasonable security measures, including SSL encryption, secure payment gateways, and limited access to personal data. However, no online system is 100% secure, so please use the Site with that understanding.

 

9. International Users

Our Site is based in the United States. If you are visiting from outside the U.S., you acknowledge that your information will be transferred to and processed in the U.S., which may have different data protection laws than your country.

 

If you are in the EU/UK, you have additional GDPR rights. Contact us for access, correction, or deletion requests.

 

10. Children’s Privacy

We do not knowingly collect data from children under 13. If we become aware that a child has submitted personal information, we will delete it immediately.

 

11. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in law, technology, or our business practices. When we do, we’ll revise the effective date at the top of this page. Your continued use of the Site means you accept the updated policy.

12. Contact Us

Questions? Please reach out. We’re a small shop and happy to help.

 

Frankie’s Mercantile

📧 Email: frankiesmercantileshop@gmail.com

📬 Mailing Address: 254 Parkway S, Brewer, ME 04412

🌐 Website: frankiesmercantile.com