Our Team

Jennifer, Founder

Hi, I’m Jennifer — the owner, designer, and human behind Frankie’s Mercantile. Born and raised in Maine, I started this shop out of a genuine love for the coast, clever wordplay, and things made by hand. What began as a creative outlet has grown into a collection of playful, practical goods rooted in New England life — handmade bag charms, motel keychains, graphic totes, and more, all designed with a sense of humor, a bit of salt air, and a whole lot of heart.

You’ll find us at makers markets and pop-ups across New England, and everything in the shop is small-batch and made with care. Thanks for being here — it genuinely means a lot.

Frankie, CEO

Frankie is the four-legged boss behind the brand— and our official mascot. Whether she’s supervising from her favorite sunny spot or making sure every order is packed with love (and maybe a little fur - kidding!), Frankie keeps things running smoothly with tail wags and high standards. She’s the heart of Frankie’s Mercantile and the inspiration behind our name — and yes, she absolutely accepts belly rubs as payment.